Year
2020
Client
Totalplay
Category
PUBLIC SITE
Product Duration
1 week
Implement a simplified and guided subscription flow to reduce the abandonment rate.
Reduce the number of clicks required to access key information or perform actions such as subscribing to the service.
Usability audit: Evaluate the ease of use of the current site, identifying issues with navigation, design, or functionality.
Metrics analysis: Review data such as bounce rates, time on page, and conversions to identify problematic areas.
Competitor site analysis: Study websites of other telecommunications companies to identify best practices and trends in design and usability.
Reviews and comments: Analyze user feedback on social media, forums, and other channels to identify common complaints and suggestions.
Simplify the installation scheduling process. Improve package comparison to make it more intuitive. Integrate streaming services in a visible and accessible way. Brand alignment: Use of colors, typography, and visual elements consistent with Totalplay's identity. Creation of a design that works on mobile devices, tablets, and desktops. Initial sketches of the scheduling flow, package comparison, and streaming section. Interactive designs that simulate the final user experience.
Validation of prototypes with users to identify areas for improvement. Verify that all components and flows work correctly.
Ensure users can complete tasks intuitively. Ensure the site loads quickly and functions smoothly across different devices and browsers.
