Year
2021
Client
Banamex
Category
CORE APP
Product Duration
8 MONTHS
Make transfers and interactions with customer service more intuitive and faster.
Facilitate navigation and reduce the learning curve for new users.
Provide a more pleasant and efficient experience.
Understand user needs and expectations.I dentify what users are looking for in the app and the problems they face.
Analyze current usability. Evaluate the current user experience to identify pain points. Define improvement opportunities. Establish key areas where the redesign can add value. Align the redesign with business objectives. Ensure that the proposed improvements contribute to Banamex's goals, such as increasing customer satisfaction and retention.
The main challenge in the redesign of the Banamex app was ensuring the correct implementation of the "Blue Box" Design System across all screens to maintain visual and functional consistency.
Comprehensive system review: Study the components, patterns, colors, typography, iconography, and design principles defined in the Design System.
Document current user flows to understand how screens connect and where consistency is needed. Reusable components: Design buttons, text fields, cards, modals, and other elements following the "Blue Box" specifications.
Interaction patterns: Establish animations, transitions, and behaviors consistent with the system. Develop interactive prototypes that reflect the final design and allow for user experience testing. Deliver the final designs and UI Kit to the development team using tools like Zeplin.
To ensure the correct implementation of the flows in the redesign of the Banamex app, we partnered with an external agency specialized in user research. This collaboration was key to validating the designed flows and ensuring they met the needs and expectations of the users.
